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Traffic Grid
Is your traffic grid full of holes?
Let's hope not. If it is, no problem, you can fix that, and this article can help you. First of all, you need an evenly divided "traffic grid". Meaning, your traffic should come from various sources, and you should not rely on one source too much, just like that old saying, "Don't put all your eggs in one basket".
You don't want to rely on advertising for most of your traffic, because what happens if you suddenly can't spend anymore money on advertising. You may be saying, "well I budget, so that won't happen to me" but what if the company suddenly raises prices? Would you be ready? Could your site live? If not, your traffic dies, resulting in even more of a money problem, and your site eventually shrivels up and dies.
I recommend you rely on no more that 50% of your traffic from advertising, this includes the very recently popular pay-per-click search engines. What would happen if your were suddenly so outbid by those large companies with unlimited budgets? Could your site survive?
Another source of traffic is free search engine and directory listing. Although this form of promotion is more reliable, again, what if your hosts servers were down for 2 days, Yahoo! tried to visit your site and it was down, then they returned the next day, and your site was still down, so they removed it. So, your site just got booted from the most popular directory that is the hardest to get listed in. Could it survive?
Not if your traffic grid is full of holes. Think of it like a power gird, to keep power on 24/7 you need many sources, and routes. You don't want to be like California with its' power struggles in 2001.
Perhaps the most reliable and cost effective way to drive traffic to your site is through link trades with related web sites. But, be careful, don't rely on one link too much, links should come in all shapes, sizes, and varieties, with sites that are both big and large. Remember, every little hit counts.
I hope this article helped you understand how your traffic gird should look, and how not to manage your traffic. So that now if you should ever lose a major traffic source, it would string, but wouldn't bleed, and your site would survive.
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